Evolution Gaming, the pioneer of video-streamed Live Dealer gaming will showcase new live games and customised, branded Live Gaming environments at ICE.

Evolution’s own stand – a first at ICE – is a futuristic two-tier design incorporating a widescreen audio-visual ‘Wonderwall’. On this large-format screen Evolution will demonstrate new products such as London Roulette and Venezia Club, Mermaid’s Fortune Live Slots, and Dedicated Tables and Environments created using blue screen technology.

London Roulette and the Italian-tailored Venezia Club are opulent, live online Roulette environments, localised for each marketplace, and replicate the rich experience of playing at one of the world’s top casinos. No detail has been overlooked – from the superb interior design, lighting and ambience, to the intuitive user interface, to the real-time interaction with the native speaking croupiers.

Mermaid’s Fortune Live Slots, meanwhile, is an exciting blend of an online RNG slots game and live dealer gaming. The action incorporates a 20-line, 5-reel slot game, personal progressives, Wild multiplier symbols, and a Live Mermaid who personally interacts with players and offers the chance to increase their fortune in live bonus rounds.

Also showcased on the Wonderwall will be Evolution’s complete portfolio of Live Casino solutions, including Dedicated Tables and Environments, Live Roulette (including a new Mini version) and Live Baccarat and Blackjack games.

To show the flexibility of Evolution’s solutions for online and land-based casino and betting shop markets, other demo-and-play devices on the stand will include in-venue kiosks/terminals, interactive 23-inch touchscreen pods and PC laptops.

A highlight of the demos will be Evolution’s Dedicated Tables and Environments. Broadcast live using blue screen technology, these solutions enable seamlessly customised and branded tables, or even complete branded ‘virtual’ casino environments, to be video-streamed via the Internet to customers.

According to Helen Hedgeland, the newly appointed Head of Marketing at Evolution: “Customers of online or land-based casinos can join the live games on their Internet-connected PCs or devices. Players are welcomed in the local language by professional dealers, they can interact with the dealer throughout the game, and are reassured by the authenticity and familiarity of the dedicated branded environment.”

“Using our services there’s no limit to how far an operator can develop their brand online. They can have dedicated tables and areas, with dedicated staff suitably attired in branded uniforms. They also have the ability to cross-promote other gaming attractions such as lotteries, all in real time. Our demos will show how new, high-value revenue streams can be created using the latest technologies, with complete control over branding and the customer experience.”

In keeping with its solutions, all of Evolution’s demonstrations and live games will be tailored to the needs of specific clients with male and female dealers available to present in various languages. Existing or new clients wishing to pre-book a tailored session should contact Evolution in advance of their visit to ICE to avoid disappointment.

In addition, Evolution’s CEO Jens von Bahr will be speaking at the ICC (International Casino Conference) which takes place on January 24th at Earls Court. Jens will speak during the 14:45 to 15:45 session, which will focus on ‘Innovations and disruptive technologies’ (the Internet, mobile, social media, server-based gaming etc), and whether these developments are threats or an opportunity for the reinvention of the casino industry.

Evolution Gaming: Stand 5130, ICE, Earls Court, London, 25-27 January 2011.